Direct mail fundraising is a resurgent tool in political fundraising and nonprofit development. While digital fundraising has seen exciting investments, donors are now saturated with text and email appeals. Comparatively, direct mail is being underutilized.

As a result, mail fundraising can break through the noise and reach those untouched or removed from digital solicitations. It offers an excellent return on investment and other benefits beyond raising money.

Let's dive into why mail fundraising deserves a front row seat in your fundraising strategy: