Grassroots Analytics

What We Do

Serving candidates at the federal, statewide, and local levels

Why Grassroots?

Candidates and campaign staff spend too much time donor prospecting and in the call time room when they could be campaigning and meeting their constituents.

Additionally, we believe that you shouldn’t have to be well connected, have wealthy friends and family, or personal wealth to run for office. If you want to stand up and fight for your community, we want to help you raise the funds to do so.

We aim to help progressive candidates raise ample sums of money with unlimited donor research via low dollar email expansion and highly targeted call time.

Our technology allows any candidate to raise the money they need to run – and win – in competitive elections.


Grassroots was founded for one simple reason: To help progressive candidates raise the money they need to win competitive elections.

How it works 

We created an algorithm which uses hundreds of thousands of lines of code to scan the internet and create a comprehensive database of 15+ million American donors. Our machine-learning model analyzes the database and identifies the percent chance each donor gives to a candidate. 

The lists we provide to candidates and incumbents have verified contact information for each donor prospect and are NGP-ready — our data imports into each NGP system as comprehensive donor profiles. We can search the Democratic donor base by any demographic, political leaning, giving history, or geography.

Our lists vastly improve call-time efficiency, streamline event building, expand candidate email lists, and allow politicians to spend less time fundraising and more time working with constituents. 


Unlimited Donor Research

Personalized call time lists, ordered by highest expected contribution, with verified contact information

Hyper-Targeted Email Lists

Up to 5k high propensity, low-dollar Democratic donor email matches per week


Specially requested donor lists sorted by city, issue, or surrogate; full donor profiles from different channels of candidate’s personal networks

Digital Audience Building

Intentional Facebook audiences comprised of Democratic donors, sorted by geography, political issue, and demographic


Where we’ve worked

Since 2017, we’ve worked with more than 350 candidates, including upset winners like Kendra Horn and Joe Cunningham and breakout candidates like Lucy McBath and MJ Hegar.


National Level

2020 Presidential Primary

statewide level

Secretary of State
State Auditor
Attorney General
Supreme Court
State Parties

congressional level

House of Representatives

Local Level

Ballot Initiatives
City Council
State Senate
State Representative
County Parties

For more on who we worked with and their thoughts on the service, please visit our Testimonials page.