Jonathan Nez:
Grow a Movement
Campaigns, Congressional Race, P2P Texting
$1.3 mil
raised from texting
311.2%
long-term ROI of donors
$17,874
unique donors
Widely dismissed at the outset, first-time federal
candidate and Navajo Nation President Jonathan
Nez transformed Arizona’s deep-red AZ-02 into
a competitive battleground. In partnership with
Grassroots Analytics, Nez’s campaign built a highly
effective grassroots fundraising operation, raising
over $5 million, outraising his opponent, and
narrowing the gap in a district rated R+14 —
one of the toughest in the country.
President Nez
Before
&
After GA
A campaign with a limited donor network, fighting to scale fundraising.
With targeted prospecting using GA's database, Nez raised over $1.3M via text-- 25% of the campaign's total fundraising.
Texting with GA, plus utilizing other services including GA STAMP fundraising mail, GA Fundraising
Premier, and GA email acquisition, allowed Nez to increase impact by building a true grassroots
movement. In just a five month partnership, GA helped the Nez campaign utilize data-driven insights
to identify the right donors and craft the right messages to bring them into the movement.
The Texting Method
GA’s micro-targeting made it cost-effective to reach donors nationwide — including Indigenous and Native supporters from Hawaii to North Dakota — who were eager to back a historic candidacy. By identifying high-propensity donors and customizing outreach based on hundreds of behavioral and issue-based variables, the campaign achieved higher engagement, stronger ROI, and more grassroots donations at lower costs.
With targeted messaging around key issues, GA connected donors to content they cared about most — propelling Jonathan Nez from an underdog to one of the top-raising House candidates on ActBlue in the final months of the campaign. This groundbreaking partnership showcased what’s possible when data-driven fundraising strategy meets an incredible community champion.
The Results
$25
Average donation via GA Texting
165%
Average immediate ROI of P2P Texting
25%
of Nez's overall fundraising in the 2024 cycle
$1,319,529
raised from donors identified with GA text targeting
The Impact
Using GA texting, in combination with GA STAMP fundraising mail, GA Fundraising Premier, and GA email acquisition, the campaign was able to run a historic campaign with Nez coming incredibly close to winning an R+7 district and raising over $5 million dollars — most just six months before Election Day. Building a movement of engaged donors who care about the candidate and the cause proved to be a winning strategy for rising above initial fundraising challenges. Nez broke numerous fundraising records, registered an incredible number of Native American voters, and broke through with an inspiring movement.
Fundraising victories sparked headlines, and by August 2024, Jonathan Nez for Congress was one of the top ActBlue fundraisers. This fundraising momentum reshaped the race: when Nez launched his campaign in 2023, he was projected to be a long shot, down by 14 points, and not considered a viable contender. However, his grassroots-powered surge — fueled by GA’s data and fundraising strategies — helped Nez outraise his opponent by $1 million in Q3 of 2024 and earn recognition as a top ActBlue raiser and a DCCC potential red-to-blue flip.
"Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua."
- Jonathan Nez
Jonathan Nez:
Grow a Movement
Campaigns, Congressional Race, P2P Texting
$1.3 mil
raised from texting
311.2%
long-term ROI of donors
$17,874
unique donors