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Staying Adaptable During Uncertainty: Building Resilient Fundraising Infrastructure
By CeCe Lee , Senior Digital Strategist at Grassroots Analytics U.S. charitable giving reached a record $592.50 billion in 2024, a...
Jul 105 min read
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Top 4 Steps to Developing an Automated Email Campaign
As nonprofits search for marketing strategies  that successfully engage supporters, it’s safe to say that email is a tried-and-true...
Jun 206 min read
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Save on Direct Mail Fundraising: It Doesn't Have to be Expensive
Direct mail has become an untapped fundraising powerhouse. And at Grassroots Analytics, we’ve made it cheaper than ever for political campaigns who are just now returning to the world of snail mail.
Jun 175 min read
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4 Ways to Use Impact Data in Nonprofit Marketing Materials
Once your nonprofit has gotten in the habit of measuring its social impact , you can use your high-quality impact data in several ways....
May 286 min read
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Fundraising Technology Tools for Nonprofits: Three Takeaways from NTC 2025
Fundraising Tech Tools for Nonprofits that are Making Social Impact At the 2025 Nonprofit Technology Conference ( NTC ) , our team...
May 214 min read
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Jonathan Nez: Grow a Movement
Widely dismissed at the outset, first-time federal candidate and Navajo Nation President Jonathan Nez transformed Arizona’s deep-red...
May 11 min read
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The Future of Nonprofit Marketing: 4 Trends to Watch
Whether you’re engaging monthly donors  or promoting matching gifts, every nonprofit marketer shares the same goal: to create and share...
Apr 165 min read
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5 Successful Fundraising Ideas for Busy Nonprofits
Fundraising is at the center of your operations. It’s what makes your nonprofit’s work possible and allows you to drive impact for your...
Feb 126 min read
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DAY IN THE LIFE: The Grassroots Analytics Company Retreat
At the beginning of January, the Grassroots Analytics team headed to The Inn at Perry Cabin for a two day retreat focused on building our...
Jan 303 min read
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Bloomerang: 5 Tips for Segmenting Your Major Donors and Earning Gifts
When it comes to starting a new nonprofit , securing donations is probably one of the first things on your mind. After all, your...
Nov 22, 20244 min read
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Sitting Down with Josie
A chat with GA's Nonprofits Account Director, Josie Weck, about our approach to helping nonprofit organizations fundraise effectively....
Nov 14, 20245 min read
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3 Sustainer Retention Strategies to Engage Monthly Donors
The power of a strong sustainer program is undeniable. In addition to being loyal supporters of your mission, monthly donors offer a...
Oct 3, 20244 min read
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Sitting Down With Sadie
A chat with our VP of Product Development, Sadie Newcombe, on the development of GA’s best email fundraising innovation: The Click...
Sep 24, 20244 min read
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Staffer Spotlight: Andrew Bernucca
Staffer Spotlight It’s important to note that this interview took place before the 76ers lost to the Celtics in this year’s NBA...
Sep 26, 20234 min read
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Employee Spotlight: David Davies
Employee Spotlight David Davies, GA’s Mobile Fundraising Manager is known around the office for his love of the Florida Panthers, the...
Sep 26, 20234 min read
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GA Product Highlight: Direct Mail
Grassroots Product Direct mail fundraising is a resurgent tool in political fundraising and nonprofit development. While digital...
Sep 26, 20233 min read
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