By CeCe Lee , Senior Digital Strategist at Grassroots Analytics U.S. charitable giving reached a record $592.50 billion in 2024, a...

As nonprofits search for marketing strategies  that successfully engage supporters, it’s safe to say that email is a tried-and-true...

Direct mail has become an untapped fundraising powerhouse. And at Grassroots Analytics, we’ve made it cheaper than ever for political campaigns who are just now returning to the world of snail mail.

Once your nonprofit has gotten in the habit of measuring its social impact , you can use your high-quality impact data in several ways....

Fundraising Tech Tools for Nonprofits that are Making Social Impact At the 2025 Nonprofit Technology Conference ( NTC ) , our team...

Widely dismissed at the outset, first-time federal candidate and Navajo Nation President Jonathan Nez transformed Arizona’s deep-red...

Whether you’re engaging monthly donors  or promoting matching gifts, every nonprofit marketer shares the same goal: to create and share...

Fundraising is at the center of your operations. It’s what makes your nonprofit’s work possible and allows you to drive impact for your...

At the beginning of January, the Grassroots Analytics team headed to The Inn at Perry Cabin for a two day retreat focused on building our...

When it comes to starting a new nonprofit , securing donations is probably one of the first things on your mind. After all, your...

A chat with GA's Nonprofits Account Director, Josie Weck, about our approach to helping nonprofit organizations fundraise effectively....

The power of a strong sustainer program is undeniable. In addition to being loyal supporters of your mission, monthly donors offer a...

A chat with our VP of Product Development, Sadie Newcombe, on the development of GA’s best email fundraising innovation: The Click...

Staffer Spotlight It’s important to note that this interview took place before the 76ers lost to the Celtics in this year’s NBA...

Employee Spotlight David Davies, GA’s Mobile Fundraising Manager is known around the office for his love of the Florida Panthers, the...

Grassroots Product Direct mail fundraising is a resurgent tool in political fundraising and nonprofit development. While digital...