Grassroots Analytics announced today that Meghan McAnespie is the new CEO.

With twice the firepower, you can now move even more quickly from concept to final draft, giving you back more time to drive results and impact. This is just the latest step in our commitment to leveraging the most cutting-edge technology available, so Quiller can always offer the most advanced tools to empower your voice, style, and goals. Curious about the details? Let’s get into it.

Email isn’t dead. It’s evolving. Constantly. Changing authentication and spam standards, AI-powered personalization, and competing acquisition sources can push and pull at the metrics of a successful email program. Still, email remains one of the highest ROI and most effective retention channels for campaigns and nonprofits.

As Giving Tuesday approaches, many nonprofit leaders find themselves caught between excitement and apprehension. Will their organization get lost in the crowd? Is it worth the investment? These concerns are understandable, but they're often based on misconceptions that may deter nonprofits from making the most out of one of the year's most powerful fundraising opportunities.

Amidst holiday events and travel, the pressure to meet fundraising goals can feel overwhelming. But with the right plan in place, the season doesn’t have to be stressful. To help you stay ahead and on track, we created The Year-End Giving Checklist for Nonprofit Fundraising – a month-by-month roadmap that breaks down what to prioritize (and when) so you can approach year-end fundraising with clarity, confidence, and impact.

Direct mail is one of the highest-ROI channels in nonprofit fundraising – yet only about 20% of organizations utilize it around Giving Tuesday, and even fewer during the final weeks of the year. That means many nonprofits are missing a critical audience segment: donors who respond best to mail.

Gearing up for the 2024 election, Keep AZ Blue was looking for greater support to fund their grassroots efforts. GA armed them with the tools to expand their initial foundation nearly tenfold in less than a year.

The artificial intelligence (AI) boom is here and it’s reshaping the world around us at unprecedented speed. In a world where automation is in everyone’s hands, the challenge for people-powered movements is clear: how do we ensure that authenticity, advocacy, and humanity rises above the noise?

This acquisition is more than just a partnership — it’s a strategic leap toward something bigger. Artificial Intelligence is rapidly reshaping both political campaigning and nonprofit fundraising, and we believe progressive adoption is essential to uplift forward-thinking movements and scale with speed, segmentation, and safeguards.

I’ve taken my experience working on nonprofit development to build the comprehensive guide I wish I had at the beginning of my nonprofit work. This guide aims to help your nonprofit organization build an effective email fundraising program that engages donors, avoids spam filters, and drives meaningful contributions to your cause.

By CeCe Lee , Senior Digital Strategist at Grassroots Analytics U.S. charitable giving reached a record $592.50 billion in 2024, a...

As nonprofits search for marketing strategies  that successfully engage supporters, it’s safe to say that email is a tried-and-true...

Direct mail has become an untapped fundraising powerhouse. And at Grassroots Analytics, we’ve made it cheaper than ever for political campaigns who are just now returning to the world of snail mail.

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