

Quiller: Now With Double the AI Power
With twice the firepower, you can now move even more quickly from concept to final draft, giving you back more time to drive results and impact. This is just the latest step in our commitment to leveraging the most cutting-edge technology available, so Quiller can always offer the most advanced tools to empower your voice, style, and goals. Curious about the details? Let’s get into it.
Nov 203 min read
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Understanding the Fundraising Power of Your Email Data: Grassroots Analytics Click Collective
Email isn’t dead. It’s evolving. Constantly. Changing authentication and spam standards, AI-powered personalization, and competing acquisition sources can push and pull at the metrics of a successful email program. Still, email remains one of the highest ROI and most effective retention channels for campaigns and nonprofits.
Oct 303 min read
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Giving Tuesday Myths Debunked
As Giving Tuesday approaches, many nonprofit leaders find themselves caught between excitement and apprehension. Will their organization get lost in the crowd? Is it worth the investment? These concerns are understandable, but they're often based on misconceptions that may deter nonprofits from making the most out of one of the year's most powerful fundraising opportunities.
Sep 224 min read
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The Year-End Giving Checklist for Nonprofit Fundraising
Amidst holiday events and travel, the pressure to meet fundraising goals can feel overwhelming. But with the right plan in place, the season doesn’t have to be stressful.
To help you stay ahead and on track, we created The Year-End Giving Checklist for Nonprofit Fundraising – a month-by-month roadmap that breaks down what to prioritize (and when) so you can approach year-end fundraising with clarity, confidence, and impact.
Sep 83 min read
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Powering Your Giving Tuesday & Year-End Campaigns: Affordable Direct Mail Fundraising for Nonprofits
Direct mail is one of the highest-ROI channels in nonprofit fundraising – yet only about 20% of organizations utilize it around Giving Tuesday, and even fewer during the final weeks of the year. That means many nonprofits are missing a critical audience segment: donors who respond best to mail.
Aug 283 min read
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Keep Arizona Blue Case Study: Fundraising Foundations and Increasing Impact
Gearing up for the 2024 election, Keep AZ Blue was looking for greater support to fund their grassroots efforts. GA armed them with the tools to expand their initial foundation nearly tenfold in less than a year.
Aug 181 min read
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Hear from the Leaders: Bringing Responsible AI to Progressive Organizations
The artificial intelligence (AI) boom is here and it’s reshaping the world around us at unprecedented speed. In a world where automation is in everyone’s hands, the challenge for people-powered movements is clear: how do we ensure that authenticity, advocacy, and humanity rises above the noise?
Aug 145 min read
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Grassroots Analytics is Acquiring Quiller AI
This acquisition is more than just a partnership — it’s a strategic leap toward something bigger. Artificial Intelligence is rapidly reshaping both political campaigning and nonprofit fundraising, and we believe progressive adoption is essential to uplift forward-thinking movements and scale with speed, segmentation, and safeguards.
Aug 65 min read
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The Complete Guide to Effective Email Fundraising for Nonprofits
I’ve taken my experience working on nonprofit development to build the comprehensive guide I wish I had at the beginning of my nonprofit work. This guide aims to help your nonprofit organization build an effective email fundraising program that engages donors, avoids spam filters, and drives meaningful contributions to your cause.
Jul 315 min read
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Staying Adaptable During Uncertainty: Building Resilient Fundraising Infrastructure
By CeCe Lee , Senior Digital Strategist at Grassroots Analytics U.S. charitable giving reached a record $592.50 billion in 2024, a...
Jul 105 min read
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Top 4 Steps to Developing an Automated Email Campaign
As nonprofits search for marketing strategies  that successfully engage supporters, it’s safe to say that email is a tried-and-true...
Jun 206 min read
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Save on Direct Mail Fundraising: It Doesn't Have to be Expensive
Direct mail has become an untapped fundraising powerhouse. And at Grassroots Analytics, we’ve made it cheaper than ever for political campaigns who are just now returning to the world of snail mail.
Jun 175 min read
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4 Ways to Use Impact Data in Nonprofit Marketing Materials
Once your nonprofit has gotten in the habit of measuring its social impact , you can use your high-quality impact data in several ways....
May 286 min read
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Fundraising Technology Tools for Nonprofits: Three Takeaways from NTC 2025
Fundraising Tech Tools for Nonprofits that are Making Social Impact At the 2025 Nonprofit Technology Conference ( NTC ) , our team...
May 214 min read
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Jonathan Nez: Grow a Movement
Widely dismissed at the outset, first-time federal candidate and Navajo Nation President Jonathan Nez transformed Arizona’s deep-red...
May 11 min read
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The Future of Nonprofit Marketing: 4 Trends to Watch
Whether you’re engaging monthly donors  or promoting matching gifts, every nonprofit marketer shares the same goal: to create and share...
Apr 165 min read
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5 Successful Fundraising Ideas for Busy Nonprofits
Fundraising is at the center of your operations. It’s what makes your nonprofit’s work possible and allows you to drive impact for your...
Feb 126 min read
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DAY IN THE LIFE: The Grassroots Analytics Company Retreat
At the beginning of January, the Grassroots Analytics team headed to The Inn at Perry Cabin for a two day retreat focused on building our...
Jan 303 min read
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Bloomerang: 5 Tips for Segmenting Your Major Donors and Earning Gifts
When it comes to starting a new nonprofit , securing donations is probably one of the first things on your mind. After all, your...
Nov 22, 20244 min read
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Sitting Down with Josie
A chat with GA's Nonprofits Account Director, Josie Weck, about our approach to helping nonprofit organizations fundraise effectively....
Nov 14, 20245 min read
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