Grassroots Analytics is Acquiring Quiller AI
- Julia Murray
- Aug 6
- 5 min read
A Bold Step Forward for Progressive Fundraising Technology
We’re thrilled to share that Quiller – the AI-powered digital fundraising tool for campaigns and nonprofits – is officially joining the Grassroots Analytics family of products.
This acquisition is more than a partnership — it’s a strategic leap toward something bigger. Artificial Intelligence is rapidly reshaping both political campaigning and nonprofit fundraising, and we believe progressive adoption is essential to uplift forward-thinking movements and scale with speed, segmentation, and safeguards.
We believe that bold ideas deserve bold tools. And with Quiller now part of our ecosystem, we’re doubling down on our commitment to make sure forward-thinking campaigns and organizations have everything they need to tell their story, raise what they need, and drive real impact.
Since 2023, Quiller has empowered fundraisers, campaigners, and movement builders with smart, scalable, AI-powered copywriting tools. At GA, our mission has always been to help progressive campaigns and nonprofits maximize their fundraising potential through data-backed strategies. This acquisition is a natural extension of that work - and a major step forward in equipping changemakers with tools that are as ambitious as their goals.
Why Quiller, Why Now?
Elevating Progressive Voices
Running for office has historically favored the wealthy and well-connected, creating institutional obstacles to political fundraising, running campaigns, winning elections, and making it to the decision making table. Progressive movements are being called to meet the current moment with urgency and conviction, but often lack the resources to make that change a reality.
Even more, the AI frontier is reshaping political campaigns and fundraising landscapes. Conservative organizations have already led the way with early investments in generative AI to maliciously target and proliferate their rhetoric. It’s time progressives match pace and use AI for good to strategically communicate, scale, and elevate our voices.
Empowering Fundraising Efficiency with Generative AI
Fundraising is harder than ever. Budgets are stretched, donor behavior is constantly shifting, and performance expectations are sky-high. We’ve spent the past few years building the most powerful donor targeting and fundraising tools in progressive politics and nonprofits, but we recognize that smart targeting is only one side of the equation.
The other side? Messaging that resonates. Copy that converts. Content that moves people to give.
That’s Quiller. Built by and for fundraisers, Quiller uses generative AI to help organizations craft powerful, persuasive messaging – faster and more effectively than ever before. It’s a tool we’ve admired for a long time, and we’ve seen its success firsthand. Now, we’re excited to take it even further under the GA umbrella.
At GA, we’ve always focused on helping clients reach the right people. With Quiller, they can now do it with the right message – one that is authentically theirs and optimized to convert.
A New Chapter in Fundraising Technology
Grassroots Analytics and Quiller share a vision: lowering barriers to civic engagement by empowering progressive organizations with tools that are accessible, high-impact, and values-aligned. With Quiller now part of the GA ecosystem, we’re accelerating that vision and setting our sights on what’s next.
Whether you're a candidate in a competitive district, a nonprofit scaling your impact, or a digital director juggling multiple channels — we want you to have everything you need to fundraise with clarity, creativity, and confidence.
Grassroots Analytics, with Quiller, is here to build a smarter, more accessible ecosystem for movement builders who are doing the hard work every day.
And now, those tools include:
Fundraising Strategy support, training, and consultations
Call Time Lists that are uniquely targeted
Donor Acquisition via email and mobile fundraising
Direct Mail Fundraising through STAMP or Mail List Rental
Quiller’s generative AI engine for fundraising copy
What This Means for Users
If you’re already using Quiller, breathe easy — we’re not changing the tool you love! You’ll continue to enjoy the platform as you have, now with an enhanced user experience from GA’s additional resources and dedicated customer support.
If you’re someone in the GA community who hasn’t used Quiller yet — get excited. You’re about to experience how fast, savvy, personalized and authentic messaging can accelerate your content strategy.
Just as important, GA and Quiller share a commitment to data privacy, security, and ethical, responsible AI-use. The platform continues to lead with bias mitigation, top-tier data protections, and safeguards that ensure AI supports — not replaces — real campaign work. Quiller is built for progressives, and it will remain exclusive to Democratic and values-aligned organizations. That means your data stays your own, your voice remains authentic, and your tools are designed to work ethically, securely, and transparently – all without the risks of sharing secure data with right-wing tech monopolies.
We’re ready to show you how it works. Sign up for a Quiller demo to see how your mission can be supercharged with responsible AI. Sign up for a demo here →
What This Means for Our Community
We’ll be operating Quiller 2.0 as a standalone tool, and we’ll be adding a human hotline for customer support so campaigns and organizations can continue to use this technology to win important fights.
Then, in the coming months, we’ll begin to explore deeper integrations between our services, along with user support, feature improvements, and expanded training resources.
If you’ve never used Quiller before, now’s the perfect time to explore how it can streamline your team’s workflows and elevate your fundraising copy, so you can scale up your movement and make your mark faster.
We’re honored to stand alongside progressive campaigns and mission-driven teams, providing the technology needed to meet this moment, push back against entrenched power and shape a stronger democracy for all.
What’s Next: The Future of Fundraising Tools
This is just the beginning. Over the coming months, we’ll be publishing a series of blog posts diving deeper into this acquisition and what it means for the broader progressive environment, including:
GA’s New Tool in the Toolbox
Our team loves Quiller: We Helped Build It
How Quiller Works: A behind-the-scenes look at the tech powering your next fundraising email
User Spotlight: How real organizers are using Quiller + GA tools together
We believe that progressive movements deserve best-in-class tools – and that technology should accelerate the work of changemakers. With Quiller officially part of the GA ecosystem, we’re one step closer to that vision.
Onward!
The Grassroots Analytics Team
P.S. Want to see Quiller for yourself? Schedule a 30 minute demo with our team to see how Quiller could work for you →
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Read our full press release here ⤵️