Amidst holiday events and travel, the pressure to meet fundraising goals can feel overwhelming. But with the right plan in place, the season doesn’t have to be stressful. To help you stay ahead and on track, we created The Year-End Giving Checklist for Nonprofit Fundraising – a month-by-month roadmap that breaks down what to prioritize (and when) so you can approach year-end fundraising with clarity, confidence, and impact.

Direct mail is one of the highest-ROI channels in nonprofit fundraising – yet only about 20% of organizations utilize it around Giving Tuesday, and even fewer during the final weeks of the year. That means many nonprofits are missing a critical audience segment: donors who respond best to mail.

I’ve taken my experience working on nonprofit development to build the comprehensive guide I wish I had at the beginning of my nonprofit work. This guide aims to help your nonprofit organization build an effective email fundraising program that engages donors, avoids spam filters, and drives meaningful contributions to your cause.

By CeCe Lee , Senior Digital Strategist at Grassroots Analytics U.S. charitable giving reached a record $592.50 billion in 2024, a...

Once your nonprofit has gotten in the habit of measuring its social impact , you can use your high-quality impact data in several ways....

Fundraising Tech Tools for Nonprofits that are Making Social Impact At the 2025 Nonprofit Technology Conference ( NTC ) , our team...

Whether you’re engaging monthly donors  or promoting matching gifts, every nonprofit marketer shares the same goal: to create and share...

Fundraising is at the center of your operations. It’s what makes your nonprofit’s work possible and allows you to drive impact for your...

A chat with GA's Nonprofits Account Director, Josie Weck, about our approach to helping nonprofit organizations fundraise effectively....