Are You Ready to Win Your Primary?

How do you plan proactive fundraising past the primary election? Our team turns to these three strategies to kick start general election fundraising for Democratic nominees up and down the ballot.

The best post-primary fundraising starts pre-primary. Rather than waiting until you’ve won, we want to help you plan ahead, so you can capitalize on the immediate surge of momentum of a primary victory before the news cycle moves on.

So what goes into a proactive plan of attack for the moment you become the Democratic nominee? After four cycles of supporting progressive wins up and down the ballot, our team consistently turns to these strategies:

1. Pre-draft everything! 

   And don’t stop at the copywriting, either – can you pre-load approved text messages, emails, or mailers? Pre-pull lists of targets to contact? This is especially important for channels like direct mail with longer turnaround times.

2. Max out your max-outs.

   Your strongest supporters are the ones who already support you – and they want to do it again! Start your general election by calling the donors who gave your primary campaign the full contribution limit amount – chances are, they’re willing to “double-max.” 

   
   

3. Know your people.

   Candidates who are signed up for Fundraising Premier can work with their assigned fundraising strategist to pull a “capacity analysis” – where GA experts can build a custom list of donors who may be able to give at higher levels. 

As long as you still have time before final ballots are counted, there’s also time to craft a game plan with your dedicated fundraising strategist – get the details about Fundraising Premier now!

Get Started with Fundraising Premier