Hear from the Leaders: Bringing Responsible AI to Progressive Organizations

The artificial intelligence (AI) boom is here and it’s reshaping the world around us at unprecedented speed. No longer confined to tech circles, AI is transforming every industry, from healthcare to education to advocacy, by streamlining processes and enhancing productivity. In a world where automation is in everyone’s hands, the challenge for people-powered movements is clear: how do we ensure that authenticity, advocacy, and humanity rises above the noise?

Progressives know what’s at stake. If we fail to adapt, we risk ceding ground to those who wield the power to silence and turn back progress. But if we harness AI securely and with purpose, we can supercharge the fight for equity, access, and representation.

Grassroots Analytics is embracing responsible AI to help mission-driven campaigns and organizations break through, mobilize communities, and create lasting change. In fundraising and organizing, the next chapter of political technology isn’t about flooding inboxes with more messages — it’s about using AI to deliver sharper, more resonant communication that moves people to act.

It’s why we acquired Quiller. Over the past two years, Quiller has empowered organizations to write compelling, authentic messages that connect deeply with their audience. We’re ready to build on that success and spearhead innovation in political technology, giving everyday leaders the tools they need to create impact at scale.

Quiller 2.0 will operate as a standalone tool, now backed by even more resources, support, and expertise. We’re expanding what’s possible for generative AI in service of forward-looking causes. Both of our teams share an unwavering belief in the power of progressive tech – and in the people who use it to transform our world for the better.

A Shared Vision for the Future of Progressive AI Tools 

The leadership of Quiller and Grassroots Analytics share a vision: shaping progressive movements with cutting-edge technology. That shared commitment led GA to invest early in Quiller, backing its 2023 launch of the first AI copilot for mission-driven organizations. We believe bold ideas deserve bold tools — and this acquisition is a strategic leap toward equipping forward-thinking campaigns and organizations with everything they need to tell their story, raise what they need, and drive real impact.

Hilly Lehr, Co-Founder of Quiller, captures the urgency of the moment that both Quiller and Grassroots Analytics set out to address in their mission-driven innovation:

“We’re at a crossroads for AI in campaigns: we can either stand by passively while Ai slop and misinformation fills the ecosystem, or we can take our seat at the table, shape the future of AI, and fight spam with smart, elegant messaging that delivers the right content to the right person at the right time. Realistically, this space isn’t going to scold its way out of political spam, we need to outcompete it. The technology capability is here, but we have to build it.”

For Grassroots Analytics Chief Innovation Officer Meghan McAnespie, the acquisition of Quiller is paramount to the work that Grassroots Analytics does to build the progressive tech advantage to better the world through progressive campaigns and organizations:

“The impact AI advancement will ultimately have is still unknown, but over the past two years the world we want vs. the world we don’t want has come into sharper focus. This acquisition was built on the strong foundation of a shared vision for that future.”

Meeting the moment and optimizing for the future is exactly why this acquisition makes sense. Says Quiller Co-founder Mike Nellis:

“Transitioning this into being a GA product will give us so many more opportunities to scale up development, provide more support for our customers, and continue positioning it as a leader in responsible AI. Because I believe this space has to embrace artificial intelligence to improve a broken Democratic Party that’s spending way too much time on the wrong things… This is such a great opportunity to scale up, and it means a lot that there are people out there who believe in this vision: that there can be a co-pilot in everyone’s pocket in the Democratic Party, helping them write content, helping them get the work done, helping us get through this moment in time where so many horrible things are happening.”

Taking this opportunity to build upon foundations and continue innovating as we explore deeper integrations between our tools, build with user support, improve features, and expand training resources is where Grassroots Analytics CEO Danny Hogenkamp imagines scaling up:

“GA is acquiring Quiller in an ongoing effort to build a one-stop shop AI tool for the left, growing the progressive tech advantage, and protecting your data from right-wing oligarchs. We’ll be adding a human hotline for customer support — so campaigns and progressive orgs can get the most out of this groundbreaking tech.”

Danny’s not the only one that celebrates what Quiller has built in just two years and how it might scale up under the GA umbrella. Diego Dew, Chief Customer Officer at Grassroots Analytics, says:

“The thoughtfulness and care this team has poured into Quiller is evident both in the product itself and the organizations they support. I'm confident the team at GA will carry that legacy forward and expand on it in the cycles ahead (more to come on that front!).”

Marshall Seid, former Quiller Chief Technology Officer and incoming Grassroots Analytics Director of Engineering, sees Grassroots Analytics’ acquisition of Quiller as a win for technological advancement in campaign and nonprofit fundraising strategies:

“I'm excited to continue as Director of Engineering at Grassroots Analytics, where we're building the next chapter in responsible AI for Democratic campaigns and nonprofits. GA is a leader in political data and analytics, making this the perfect partnership to scale our impact. Political supporters are drowning in generic mass emails. Campaigns are struggling with declining engagement. We can't wait to combine our secure AI capabilities with GA's data foundation, delivering precision tools that respect privacy and drive real results.”

Building the Progressive Political Tech of Tomorrow

Progressive movements deserve best-in-class tools — and that technology should accelerate, not replace, the work of changemakers. With Quiller now part of the Grassroots Analytics ecosystem, we’re one step closer to building the tech infrastructure our movements need to win.

Keep an eye out for updates on what’s ahead for Quiller at GA, and be the first to know by signing up for our newsletter.

Ready to see what responsible, progressive AI can do for your fundraising, mobilization, and advocacy? Book a demo with our team and start powering your mission with Quiller.

Together, we have the power — and now, the tools — to shape the future we believe in. With Quiller at Grassroots Analytics, progressive movements can cut through the noise, mobilize faster, and win the fights that matter most. Let’s get to work.