Giving Tuesday Myths Debunked
As Giving Tuesday approaches, many nonprofit leaders find themselves caught between excitement and apprehension. Will their organization get lost in the crowd? Is it worth the investment? These concerns are understandable, but they're often based on misconceptions that may deter nonprofits from making the most out of one of the year's most powerful fundraising opportunities.
Sep 22, 20254 min read
The Year-End Giving Checklist for Nonprofit Fundraising
Amidst holiday events and travel, the pressure to meet fundraising goals can feel overwhelming. But with the right plan in place, the season doesn’t have to be stressful.
To help you stay ahead and on track, we created The Year-End Giving Checklist for Nonprofit Fundraising – a month-by-month roadmap that breaks down what to prioritize (and when) so you can approach year-end fundraising with clarity, confidence, and impact.
Sep 8, 20253 min read
Powering Your Giving Tuesday & Year-End Campaigns: Affordable Direct Mail Fundraising for Nonprofits
Direct mail is one of the highest-ROI channels in nonprofit fundraising – yet only about 20% of organizations utilize it around Giving Tuesday, and even fewer during the final weeks of the year. That means many nonprofits are missing a critical audience segment: donors who respond best to mail.
Aug 28, 20253 min read
Hear from the Leaders: Bringing Responsible AI to Progressive Organizations
The artificial intelligence (AI) boom is here and it’s reshaping the world around us at unprecedented speed. In a world where automation is in everyone’s hands, the challenge for people-powered movements is clear: how do we ensure that authenticity, advocacy, and humanity rises above the noise?
Aug 14, 20255 min read
Staying Adaptable During Uncertainty: Building Resilient Fundraising Infrastructure
By CeCe Lee , Senior Digital Strategist at Grassroots Analytics U.S. charitable giving reached a record $592.50 billion in 2024, a...
Jul 10, 20255 min read
Top 4 Steps to Developing an Automated Email Campaign
As nonprofits search for marketing strategies that successfully engage supporters, it’s safe to say that email is a tried-and-true...
Jun 20, 20256 min read
4 Ways to Use Impact Data in Nonprofit Marketing Materials
Once your nonprofit has gotten in the habit of measuring its social impact , you can use your high-quality impact data in several ways....
May 28, 20256 min read
Fundraising Technology Tools for Nonprofits: Three Takeaways from NTC 2025
Fundraising Tech Tools for Nonprofits that are Making Social Impact At the 2025 Nonprofit Technology Conference ( NTC ) , our team...
May 21, 20254 min read
5 Successful Fundraising Ideas for Busy Nonprofits
Fundraising is at the center of your operations. It’s what makes your nonprofit’s work possible and allows you to drive impact for your...
Feb 12, 20256 min read
Sitting Down with Josie
A chat with GA's Nonprofits Account Director, Josie Weck, about our approach to helping nonprofit organizations fundraise effectively....
Nov 14, 20245 min read
