As Giving Tuesday approaches, many nonprofit leaders find themselves caught between excitement and apprehension. Will their organization get lost in the crowd? Is it worth the investment? These concerns are understandable, but they're often based on misconceptions that may deter nonprofits from making the most out of one of the year's most powerful fundraising opportunities.

Amidst holiday events and travel, the pressure to meet fundraising goals can feel overwhelming. But with the right plan in place, the season doesn’t have to be stressful. To help you stay ahead and on track, we created The Year-End Giving Checklist for Nonprofit Fundraising – a month-by-month roadmap that breaks down what to prioritize (and when) so you can approach year-end fundraising with clarity, confidence, and impact.

Direct mail is one of the highest-ROI channels in nonprofit fundraising – yet only about 20% of organizations utilize it around Giving Tuesday, and even fewer during the final weeks of the year. That means many nonprofits are missing a critical audience segment: donors who respond best to mail.

The artificial intelligence (AI) boom is here and it’s reshaping the world around us at unprecedented speed. In a world where automation is in everyone’s hands, the challenge for people-powered movements is clear: how do we ensure that authenticity, advocacy, and humanity rises above the noise?

By CeCe Lee , Senior Digital Strategist at Grassroots Analytics U.S. charitable giving reached a record $592.50 billion in 2024, a...

As nonprofits search for marketing strategies  that successfully engage supporters, it’s safe to say that email is a tried-and-true...

Once your nonprofit has gotten in the habit of measuring its social impact , you can use your high-quality impact data in several ways....

Fundraising Tech Tools for Nonprofits that are Making Social Impact At the 2025 Nonprofit Technology Conference ( NTC ) , our team...

Fundraising is at the center of your operations. It’s what makes your nonprofit’s work possible and allows you to drive impact for your...

A chat with GA's Nonprofits Account Director, Josie Weck, about our approach to helping nonprofit organizations fundraise effectively....