Direct mail is one of the highest-ROI channels in nonprofit fundraising – yet only about 20% of organizations utilize it around Giving Tuesday, and even fewer during the final weeks of the year. That means many nonprofits are missing a critical audience segment: donors who respond best to mail.

Direct mail has become an untapped fundraising powerhouse. And at Grassroots Analytics, we’ve made it cheaper than ever for political campaigns who are just now returning to the world of snail mail.