As Giving Tuesday approaches, many nonprofit leaders find themselves caught between excitement and apprehension. Will their organization get lost in the crowd? Is it worth the investment? These concerns are understandable, but they're often based on misconceptions that may deter nonprofits from making the most out of one of the year's most powerful fundraising opportunities.

Amidst holiday events and travel, the pressure to meet fundraising goals can feel overwhelming. But with the right plan in place, the season doesn’t have to be stressful. To help you stay ahead and on track, we created The Year-End Giving Checklist for Nonprofit Fundraising – a month-by-month roadmap that breaks down what to prioritize (and when) so you can approach year-end fundraising with clarity, confidence, and impact.

I’ve taken my experience working on nonprofit development to build the comprehensive guide I wish I had at the beginning of my nonprofit work. This guide aims to help your nonprofit organization build an effective email fundraising program that engages donors, avoids spam filters, and drives meaningful contributions to your cause.

By CeCe Lee , Senior Digital Strategist at Grassroots Analytics U.S. charitable giving reached a record $592.50 billion in 2024, a...