Keep Arizona Blue: Fundraising Foundations and Increasing Impact

Keep Arizona Blue Student Coalition (Keep AZ Blue) is a student-led PAC driving youth voter registration, policy education, and voter turnout across Arizona to bring democratic, issues-aligned officials to the state’s politics. In 2023, Keep AZ Blue had raised just under $20,000. 

Without a robust donor database and strategic segmentation, Keep AZ Blue’s powerful message wasn’t getting out to the right donors.

Gearing up for the 2024 election, Keep AZ Blue was looking for greater support to fund their grassroots efforts. GA armed them with the tools to expand their initial fundraising foundation nearly tenfold in less than a year.

GA’s Fundraising Premier, supplemented with GA’s Texting List Rental, set the foundation for Keep AZ Blue’s fundraising program that scaled their impact. With $281,000 raised over their partnership with GA, Keep AZ Blue organized students at campuses across Arizona, created a paid student fellowship, ran the first Gen-Z Ads program in AZ, and dramatically boosted young voter turnout. 

Read the full case study here and download below!

KeepArizonaBlue_CaseStudy_2025.pdf

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